{"id":19348,"date":"2022-05-27T10:31:38","date_gmt":"2022-05-27T10:31:38","guid":{"rendered":"https:\/\/dmastermind.com\/?p=19348"},"modified":"2022-06-02T08:56:32","modified_gmt":"2022-06-02T08:56:32","slug":"faratori","status":"publish","type":"post","link":"https:\/\/dmastermind.com\/faratori\/","title":{"rendered":"Faratori"},"content":{"rendered":"\n<h3 id=\"enabling-healthplus\">Challenges<\/h3>\n\n\n\n<p>Faratori Eye Centre, despite years of expertise and servicing, had no offline or online presence. The only existing brand presence (logo) needed to be refurbished.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-2 wp-block-columns are-vertically-aligned-center\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"988\" height=\"656\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/fara3.jpg\" alt=\"\" class=\"wp-image-19351\" srcset=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/fara3.jpg 988w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/fara3-300x199.jpg 300w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/fara3-768x510.jpg 768w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/fara3-370x246.jpg 370w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/fara3-840x558.jpg 840w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/fara3-410x272.jpg 410w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"the-back-story\">Solutions<\/h5>\n\n\n\n<p>The D\u2019Mastermind team did a full audit.<br>We needed to understand the bits and pieces of what would become the Faratori brand.<\/p>\n\n\n\n<p>From the brand to the best digital assets, to brand comms and tone of voice, to internal operations, we went full scale on Faratori.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-4 wp-block-columns are-vertically-aligned-center\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-qwery-thumb-big\"><img decoding=\"async\" loading=\"lazy\" width=\"661\" height=\"473\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/fara2-1-661x473.jpg\" alt=\"\" class=\"wp-image-19350\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<h5 id=\"the-back-story\">Key Benefits<\/h5>\n\n\n\n<p>We created a matching and consistent visual and verbal identity, realizing that people build an affinity with what they can see and hear much more easily.<\/p>\n\n\n\n<p>We redefined the purpose and essence of Faratori.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Challenges Faratori Eye Centre, despite years of expertise and servicing, had no offline or online presence. The only existing brand presence (logo) needed to be refurbished. Solutions The D\u2019Mastermind team&hellip;<\/p>\n","protected":false},"author":1,"featured_media":19351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[178],"tags":[],"_links":{"self":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/19348"}],"collection":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/comments?post=19348"}],"version-history":[{"count":2,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/19348\/revisions"}],"predecessor-version":[{"id":19353,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/19348\/revisions\/19353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/media\/19351"}],"wp:attachment":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/media?parent=19348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/categories?post=19348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/tags?post=19348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}