{"id":19329,"date":"2022-05-27T08:02:37","date_gmt":"2022-05-27T08:02:37","guid":{"rendered":"https:\/\/dmastermind.com\/?p=19329"},"modified":"2022-05-27T08:02:40","modified_gmt":"2022-05-27T08:02:40","slug":"sifuse","status":"publish","type":"post","link":"https:\/\/dmastermind.com\/sifuse\/","title":{"rendered":"SiFuse"},"content":{"rendered":"\n<h3>Challenges<\/h3>\n\n\n\n<p>How do you drive the adoption of a predominantly female-visited platform?<\/p>\n\n\n\n<p><br>What would constitute a great marketing launch plan and what strategies should be adopted pre, during, and post-launch?<\/p>\n\n\n\n<p>Our task was to develop a marketing launch plan to drive trial and adoption of the SIFuse platform.<\/p>\n\n\n\n<p>We ran an overview of already existing digital assets. Our insights led us to craft a working strategy in preparation for the next phase \u2013 market launch.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-2 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"429\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/si1.jpg\" alt=\"\" class=\"wp-image-19330\" srcset=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/si1.jpg 1024w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/si1-300x126.jpg 300w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/si1-768x322.jpg 768w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/si1-370x155.jpg 370w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/si1-840x352.jpg 840w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/si1-410x172.jpg 410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h5 id=\"the-back-story\">Solutions<\/h5>\n\n\n\n<p>Easy.<br>Develop a winning aspiration that cuts across all digital activities and ascertain your digital playing fields.<br>We first understood what winning will look like for SiFuse. We were then able to determine what digital fields to execute our launch strategy in.<\/p>\n\n\n\n<p>Our launch strategy involved matching the attract \u2013 educate \u2013 engage \u2013 convert stage with SiFuse\u2019s winning capabilities.<\/p>\n\n\n\n<p><br>Our execution worked in tandem with each stage, thereby resurging SiFuse Africa.<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-4 wp-block-columns are-vertically-aligned-center\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"alignright size-qwery-thumb-big\"><img decoding=\"async\" loading=\"lazy\" width=\"840\" height=\"473\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/si2-840x473.jpg\" alt=\"\" class=\"wp-image-19331\" srcset=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/si2-840x473.jpg 840w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/si2-410x230.jpg 410w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/si2-270x152.jpg 270w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Challenges How do you drive the adoption of a predominantly female-visited platform? What would constitute a great marketing launch plan and what strategies should be adopted pre, during, and post-launch?&hellip;<\/p>\n","protected":false},"author":1,"featured_media":19332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[178],"tags":[],"_links":{"self":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/19329"}],"collection":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/comments?post=19329"}],"version-history":[{"count":1,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/19329\/revisions"}],"predecessor-version":[{"id":19333,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/19329\/revisions\/19333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/media\/19332"}],"wp:attachment":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/media?parent=19329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/categories?post=19329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/tags?post=19329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}