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<\/figure>\n<\/div>\n<\/div>\n\n\n\nThe Back Story<\/h5>\n\n\n\n
LASWA engaged us because someone within the team saw some of our past work with APC presidential campaign<\/mark> and recommended us for the job. The first step was to meet with the LASWA team, a new team of young Nigerians with a positive vision of what our Lagos waterways should look like. We ascertained that the LASWA team needed to take hands-on, personable approach with the general public. Given this is a long-term project, the primary focus of the initial phase was to engage the general public in a genuine and approachable manner via social media. <\/p>\n\n\n\n We engaged over 1 million Lagosians via social media. Enabling LASWA Although LAWSA has existed for many years, the organisation is going through somewhat of a brand rebirth, and they called on us to take on the challenge. The Back…<\/p>\n","protected":false},"author":1,"featured_media":18499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[178],"tags":[],"_links":{"self":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/19180"}],"collection":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/comments?post=19180"}],"version-history":[{"count":1,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/19180\/revisions"}],"predecessor-version":[{"id":19191,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/19180\/revisions\/19191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/media\/18499"}],"wp:attachment":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/media?parent=19180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/categories?post=19180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/tags?post=19180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Our remit was to help change people\u2019s minds and ultimately shift overall public perception about traveling across Lagos via its water ways. Yes\u2026we know, no easy feat. But this is a prime example of type of work we love \u2013 projects that involve influencing behavioural change and galvanising the public for good, which in this case means enlightening the general public about river boat travel, safety and awareness.<\/p>\n\n\n\nThe Process<\/h5>\n\n\n\n
We obtained the goals and vision, but also picked up on other truths and insights from the non-documented, off-the-cuff comments \u2013 which really helped us understand their challenges and really speak their language.
After the pitch Dami Famakinwa, LASWA Secretary, sent us a text saying \u201cIf we\u2019re this good, then we must be expensive\u201d. They said they didn\u2019t know these type of services existed in Nigeria, and after a short while he told us the MD loved the work we presented and wanted to know when we could start.<\/p>\n\n\n\n![\"\"](\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/dfv.jpg\")
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<\/figure>\n<\/div>\n<\/div>\n\n\n\nEnablement<\/h5>\n\n\n\n
Our initial drive was also largely internal, it involved branding the mission and developing it from a manifesto to demonstrating its tangibility, thereby enabling internal teams within the organisation to visualise the ultimate goal.<\/p>\n\n\n\nGrowth<\/h5>\n\n\n\n
We helped LASWA establish and set-up a long-term plan of action, a plan that will genuinely enable them as a unit and influence behavioral change over a period of years, essentially enabling them steer and manage public perception over time. We\u2019ve only just begun, the LASWA story is still being written\u2026so watch this space.<\/p>\n","protected":false},"excerpt":{"rendered":"