{"id":19174,"date":"2022-05-25T09:17:17","date_gmt":"2022-05-25T09:17:17","guid":{"rendered":"https:\/\/dmastermind.com\/?p=19174"},"modified":"2022-05-25T15:12:22","modified_gmt":"2022-05-25T15:12:22","slug":"gaia-africa","status":"publish","type":"post","link":"https:\/\/dmastermind.com\/gaia-africa\/","title":{"rendered":"GAIA Africa"},"content":{"rendered":"\n<h3 id=\"enabling-healthplus\">Challenges<\/h3>\n\n\n\n<p>\u201cIt\u2019s very lonely at the top for accomplished women\u201d<br>The phrase above summarised the major challenge for both GAIA Africa and D\u2019Mastermind.<br>We had to figure out a way to communicate the offerings and benefits of a prestigious private Business Club to the right audience to draw more prospects in.<br>To comprehensively enhance GAIA\u2019s brand positioning and communications; by crafting &amp; implementing a Growth Strategy, and creatively enabling, empowering, and equipping the team with the strategic brand, communications, and operational skills and processes.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns are-vertically-aligned-center\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"720\" height=\"737\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/srtg5.jpg\" alt=\"\" class=\"wp-image-17814\" srcset=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/srtg5.jpg 720w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/srtg5-293x300.jpg 293w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/srtg5-370x379.jpg 370w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/srtg5-410x420.jpg 410w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"730\" height=\"723\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/dfgh6jk.jpg\" alt=\"\" class=\"wp-image-17813\" srcset=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/dfgh6jk.jpg 730w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/dfgh6jk-300x297.jpg 300w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/dfgh6jk-150x150.jpg 150w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/dfgh6jk-370x366.jpg 370w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/dfgh6jk-120x120.jpg 120w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/dfgh6jk-410x406.jpg 410w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h5 id=\"the-back-story\">Solutions<\/h5>\n\n\n\n<p>We created streams of engagement viz Growth Strategy and Brand and Comms Strategy, after which we defined the purpose, targets, and deliverables of each stream.<br>We laid out the ideal customer experience scheme and summed up our entire process with what the ideal project management approach should be.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-6 wp-block-columns are-vertically-aligned-center\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"472\" height=\"660\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/sdfgbn.jpg\" alt=\"\" class=\"wp-image-17812\" srcset=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/sdfgbn.jpg 472w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/sdfgbn-215x300.jpg 215w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/sdfgbn-370x517.jpg 370w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/sdfgbn-410x573.jpg 410w\" sizes=\"(max-width: 600px) 100vw, 472px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"467\" height=\"628\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/dfghjk.jpg\" alt=\"\" class=\"wp-image-17810\" srcset=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/dfghjk.jpg 467w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/dfghjk-223x300.jpg 223w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/dfghjk-370x498.jpg 370w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/dfghjk-410x551.jpg 410w\" sizes=\"(max-width: 600px) 100vw, 467px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h5 id=\"the-process\">Key Benefits<\/h5>\n\n\n\n<p>We refined GAIA Africa\u2019s approach to digital comms and repositioned the brand to fit its core of existence.<br>An added benefit of working with the D\u2019Mastermind team? We take the extra step to ensure that our clients are well equipped with the necessary skills to carry on with or without us.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Challenges \u201cIt\u2019s very lonely at the top for accomplished women\u201dThe phrase above summarised the major challenge for both GAIA Africa and D\u2019Mastermind.We had to figure out a way to communicate&hellip;<\/p>\n","protected":false},"author":1,"featured_media":19175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[178],"tags":[],"_links":{"self":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/19174"}],"collection":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/comments?post=19174"}],"version-history":[{"count":2,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/19174\/revisions"}],"predecessor-version":[{"id":19179,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/19174\/revisions\/19179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/media\/19175"}],"wp:attachment":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/media?parent=19174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/categories?post=19174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/tags?post=19174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}