{"id":19123,"date":"2022-05-24T12:43:12","date_gmt":"2022-05-24T12:43:12","guid":{"rendered":"https:\/\/dmastermind.com\/?p=19123"},"modified":"2022-05-25T15:14:40","modified_gmt":"2022-05-25T15:14:40","slug":"torlowei","status":"publish","type":"post","link":"https:\/\/dmastermind.com\/torlowei\/","title":{"rendered":"Torlowei"},"content":{"rendered":"\n<h3 id=\"enabling-healthplus\">Enabling Torlowei<br><\/h3>\n\n\n\n<p>Torlowei is one of Africa\u2019s foremost haute couture brands, crafting only the purest, richest and most unique textiles and accessories available, from the softest cotton mousselines from Switzerland to the richly woven silk douppioni straight from the looms in India and the intricately hand-dyed batiks found in Nigeria.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"683\" height=\"1024\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/4B9A6584.png\" alt=\"\" class=\"wp-image-19127\" srcset=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/4B9A6584.png 683w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/4B9A6584-200x300.png 200w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/4B9A6584-370x555.png 370w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/4B9A6584-410x615.png 410w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"683\" height=\"1024\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/4B9A6523.png\" alt=\"\" class=\"wp-image-19126\" srcset=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/4B9A6523.png 683w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/4B9A6523-200x300.png 200w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/4B9A6523-370x555.png 370w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/4B9A6523-410x615.png 410w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h5 id=\"the-back-story\">The Enabling Process<\/h5>\n\n\n\n<p>Our execution was guided by a pre-launch, launch and post-launch publicity plan using 3 key pillars.<\/p>\n\n\n\n<p>Reach &gt; Engagement &gt; Conversion.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-6 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"400\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/858097797221960.Jt88w4g7BqrmjldYxdZs_height640-1.png\" alt=\"\" class=\"wp-image-19131\" srcset=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/858097797221960.Jt88w4g7BqrmjldYxdZs_height640-1.png 400w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/858097797221960.Jt88w4g7BqrmjldYxdZs_height640-1-300x300.png 300w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/858097797221960.Jt88w4g7BqrmjldYxdZs_height640-1-150x150.png 150w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/858097797221960.Jt88w4g7BqrmjldYxdZs_height640-1-370x370.png 370w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/858097797221960.Jt88w4g7BqrmjldYxdZs_height640-1-120x120.png 120w\" sizes=\"(max-width: 600px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"400\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/858097797221946.ZQyAu3GJhtf0YyqJRSpe_height640-1.png\" alt=\"\" class=\"wp-image-19132\" srcset=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/858097797221946.ZQyAu3GJhtf0YyqJRSpe_height640-1.png 400w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/858097797221946.ZQyAu3GJhtf0YyqJRSpe_height640-1-300x300.png 300w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/858097797221946.ZQyAu3GJhtf0YyqJRSpe_height640-1-150x150.png 150w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/858097797221946.ZQyAu3GJhtf0YyqJRSpe_height640-1-370x370.png 370w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/858097797221946.ZQyAu3GJhtf0YyqJRSpe_height640-1-120x120.png 120w\" sizes=\"(max-width: 600px) 100vw, 400px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-8 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<h5 id=\"the-back-story\">The Process<\/h5>\n<\/div>\n<\/div>\n\n\n\n<p>We started with driving awareness for the&nbsp; brand and launch event through; social media sponsored ads, influencer use and email marketing.<br>We defined and engaged our target audience with captivating fashion pieces and unique messages to drive top mind awareness about the exquisite launch event.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"750\" height=\"421\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/IMG_5569.jpg\" alt=\"\" class=\"wp-image-19134\" srcset=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/IMG_5569.jpg 750w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/IMG_5569-300x168.jpg 300w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/IMG_5569-370x208.jpg 370w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/IMG_5569-410x230.jpg 410w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/05\/IMG_5569-270x152.jpg 270w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<h5 id=\"the-back-story\">Growth<\/h5>\n\n\n\n<p>This translated to great engagement and positive feedback online, further strengthening the brand\u2019s position.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enabling Torlowei Torlowei is one of Africa\u2019s foremost haute couture brands, crafting only the purest, richest and most unique textiles and accessories available, from the softest cotton mousselines from Switzerland&hellip;<\/p>\n","protected":false},"author":1,"featured_media":19134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[178],"tags":[],"_links":{"self":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/19123"}],"collection":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/comments?post=19123"}],"version-history":[{"count":3,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/19123\/revisions"}],"predecessor-version":[{"id":19137,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/19123\/revisions\/19137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/media\/19134"}],"wp:attachment":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/media?parent=19123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/categories?post=19123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/tags?post=19123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}