{"id":18989,"date":"2022-05-23T11:11:52","date_gmt":"2022-05-23T11:11:52","guid":{"rendered":"https:\/\/dmastermind.com\/?p=18989"},"modified":"2022-05-31T07:53:42","modified_gmt":"2022-05-31T07:53:42","slug":"healthplus","status":"publish","type":"post","link":"https:\/\/dmastermind.com\/healthplus\/","title":{"rendered":"HealthPlus"},"content":{"rendered":"\n<h3 id=\"enabling-healthplus\">Enabling HealthPlus<\/h3>\n\n\n\n<p>After a quick chat at an event, the client challenged us with the task of restructuring their marketing team &amp; processes, to position them to break new frontiers in Africa.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-2 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-image size-qwery-thumb-big is-style-alignfar\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"473\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/HealthPlus-800x473.jpeg\" alt=\"\" class=\"wp-image-18500\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"the-back-story\">The&nbsp;Back Story<\/h5>\n\n\n\n<p>With 18years of providing Nigerians with quality health products and services, HealthPlus had gained recognition as the household name in the Pharmaceutical industry. However to maintain that position and expand across Africa, they needed a new positioning &amp; marketing strategy; and we were just right for them. One meet, one chat, a few emails and the journey began. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"the-process\">The Process<\/h5>\n\n\n\n<p>As is our custom, we began with loads of sessions with the MD, Management, Team Heads and members just to understand their journey so far. We listened with rapt attention and took notes at every meeting until we became active players in the brand\u2019s evolving symphony.<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-5 wp-block-columns are-vertically-aligned-center\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/gfad.jpg\" alt=\"\" class=\"wp-image-17981\" width=\"397\" height=\"397\" srcset=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/gfad.jpg 300w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/gfad-150x150.jpg 150w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/gfad-120x120.jpg 120w\" sizes=\"(max-width: 600px) 100vw, 397px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/Aleene-Coconut-Oil-2-1.jpg\" alt=\"\" class=\"wp-image-17982\" width=\"398\" height=\"398\" srcset=\"https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/Aleene-Coconut-Oil-2-1.jpg 300w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/Aleene-Coconut-Oil-2-1-150x150.jpg 150w, https:\/\/dmastermind.com\/wp-content\/uploads\/2022\/02\/Aleene-Coconut-Oil-2-1-120x120.jpg 120w\" sizes=\"(max-width: 600px) 100vw, 398px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h5 id=\"enablement\">Enablement<\/h5>\n\n\n\n<p>Letters were stringed together piece by piece, till they became tangible frameworks. Numbers transformed into colorful charts and pictures of a possible future. These eventually culminated into a better definition of the brand\u2019s vision, re-alignment of all communications with the brand\u2019s ethos, restructuring of a formidable marketing team and fool proof processes, all stringed together to prepare the brand to explore new frontiers.<\/p>\n\n\n\n<h5 id=\"enablement\">Growth<\/h5>\n\n\n\n<p>The brand has continued to grow and expand across different business lines. It also secured the needed funding to power a lot of the proposed growth initiatives. The sky is now their runway!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enabling HealthPlus After a quick chat at an event, the client challenged us with the task of restructuring their marketing team &amp; processes, to position them to break new frontiers&hellip;<\/p>\n","protected":false},"author":1,"featured_media":19072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[178],"tags":[],"_links":{"self":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/18989"}],"collection":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/comments?post=18989"}],"version-history":[{"count":18,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/18989\/revisions"}],"predecessor-version":[{"id":19495,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/posts\/18989\/revisions\/19495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/media\/19072"}],"wp:attachment":[{"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/media?parent=18989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/categories?post=18989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmastermind.com\/wp-json\/wp\/v2\/tags?post=18989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}